L de Chernatony: search on Z-Library

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1

Defining A "Brand": Beyond The Literature With Experts' Interpretations

de Chernatony, Leslie, Dall'Olmo Riley, Francesca

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 1.69 MB

english, 1998

2

Examining the role of advertising and sales promotions in brand equity creation

Isabel Buil, Leslie de Chernatony, Eva Martínez

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 329 KB

english, 2013

3

Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation

de Chernatony, Leslie

Journal:

Journal of Marketing Management

Year:

1999

Language:

english

File:

PDF, 1.62 MB

english, 1999

4

The effect of brand extension strategies upon brand image

Martínez, Eva, de Chernatony, Leslie

Journal:

Journal of Consumer Marketing

Year:

2004

Language:

english

File:

PDF, 372 KB

english, 2004

5

Consumer engagement with self-expressive brands: brand love and WOM outcomes

C. Leventhal, Richard, Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 253 KB

english, 2014

6

Brand extension strategies: perceived fit, brand type, and culture influences

Buil, Isabel, de Chernatony, Leslie, Hem, Leif E.

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 208 KB

english, 2009

7

‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie

Journal:

Journal of Business Ethics

Year:

2018

Language:

english

File:

PDF, 1021 KB

english, 2018

8

B2B service brand identity: Scale development and validation

Darren Coleman, Leslie de Chernatony, George Christodoulides

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 450 KB

english, 2011

9

Developing a more effective brand positioning

de Chernatony, Leslie, Daniels, Kevin

Journal:

Journal of Brand Management

Year:

1994

Language:

english

File:

PDF, 510 KB

english, 1994

10

Taking the brand promise online: Challenges and opportunities

Chernatony, Leslie de, Christodoulides, George

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2004

Language:

english

File:

PDF, 120 KB

english, 2004

11

The power of emotion: Brand communication in business-to-business markets

Lynch, Joanne, de Chernatony, Leslie

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 281 KB

english, 2004

12

Factors Influencing Successful Brand Extensions

Hem, Leif E., de Chernatony, Leslie, Iversen, Nina M.

Journal:

Journal of Marketing Management

Year:

2003

Language:

english

File:

PDF, 1.72 MB

english, 2003

13

Introduction: Thought leadership in brand management

Colin Jevons, Cleopatra Veloutsou, George Christodoulides, Leslie de Chernatony

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 104 KB

english, 2010

14

Developing and applying a place brand identity model: The case of Slovenia

Maja Konecnik Ruzzier, Leslie de Chernatony

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 707 KB

english, 2013

15

Modelling the components of the brand

de Chernatony, Leslie, Dall’Olmo Riley, Francesca

Journal:

European Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 124 KB

english, 1998

16

The influence of brand equity on consumer responses

Buil, Isabel, Martínez, Eva, de Chernatony, Leslie

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 164 KB

english, 2013

17

A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

Veloutsou, Cleopatra, Christodoulides, George, de Chernatony, Leslie

Journal:

Journal of Product & Brand Management

Year:

2013

Language:

english

File:

PDF, 260 KB

english, 2013

18

Exploring brand sabotage in retail banking

Wallace, Elaine, de Chernatony, Leslie

Journal:

Journal of Product & Brand Management

Year:

2009

Language:

english

File:

PDF, 444 KB

english, 2009

19

Internalising a brand across cultures: the case of IKEA

Tarnovskaya, Veronika V., de Chernatony, Leslie

Journal:

International Journal of Retail & Distribution Management

Year:

2011

Language:

english

File:

PDF, 256 KB

english, 2011

20

Integrated brand building using brand taxonomies

de Chernatony, Leslie

Journal:

Journal of Product & Brand Management

Year:

1997

Language:

english

File:

PDF, 46 KB

english, 1997

21

Principles of corporate rebranding

de Chernatony, Leslie, Merrilees, Bill, Miller, Dale

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 102 KB

english, 2008

22

Brand orientation and brand values in retail banking

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie

Journal:

Journal of Marketing Management

Year:

2013

Language:

english

File:

PDF, 318 KB

english, 2013

23

Interactions between organisational cultures and corporate brands

de Chernatony, Leslie, Cottam, Susan

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 380 KB

english, 2008

24

Building a political brand: Ideology or voter-driven strategy

Reeves, Peter, de Chernatony, Leslie, Carrigan, Marylyn

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 165 KB

english, 2006

25

Who “Likes” You … and Why? A Typology of Facebook Fans

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie, Hogan, Michael

Journal:

Journal of Advertising Research

Year:

2014

Language:

english

File:

PDF, 328 KB

english, 2014

26

Internal brand building and structuration: the role of leadership

Balmer, John M.T., Vallaster, Christine, de Chernatony, Leslie

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 246 KB

english, 2006

27

Formulating brand strategy

Leslie De Chernatony

Journal:

European Management Journal

Year:

1991

Language:

english

File:

PDF, 958 KB

english, 1991

28

Towards the holy grail of defining `brand'

de Chernatony, L.

Journal:

Marketing Theory

Year:

2009

Language:

english

File:

PDF, 92 KB

english, 2009

29

Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson

Lynch, Joanne, de Chernatony, Leslie

Journal:

Journal of Marketing Management

Year:

2007

Language:

english

File:

PDF, 168 KB

english, 2007

30

Conceptualising and Measuring the Equity of Online Brands

Christodoulides, George, De Chernatony, Leslie, Furrer, Olivier, Shiu, Eric, Abimbola, Temi

Journal:

Journal of Marketing Management

Year:

2006

Language:

english

File:

PDF, 277 KB

english, 2006

31

The chasm between managers' and consumers' views of brands: the experts' perspectives

de Chernatony, Leslie, Riley, Francesca Dall'Olmo

Journal:

Journal of Strategic Marketing

Year:

1997

Language:

english

File:

PDF, 236 KB

english, 1997

32

Consumer response to gift promotions

Montaner, Teresa, de Chernatony, Leslie, Buil, Isabel

Journal:

Journal of Product & Brand Management

Year:

2011

Language:

english

File:

PDF, 352 KB

english, 2011

33

Positive and negative brand beliefs and brand defection/uptake

de Chernatony, Leslie, Winchester, Maxwell, Romaniuk, Jenni, Bogomolova, Svetlana

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 294 KB

english, 2008

34

A cross‐national validation of the consumer‐based brand equity scale

Buil, Isabel, de Chernatony, Leslie, Martínez, Eva

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 284 KB

english, 2008

35

Categorizing brands: Evolutionary processes underpinned by two key dimensions

de Chernatony, Leslie

Journal:

Journal of Marketing Management

Year:

1993

Language:

english

File:

PDF, 1.07 MB

english, 1993

36

Corporate branding and corporate brand performance

Balmer, John M.T., Harris, Fiona, de Chernatony, Leslie

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 465 KB

english, 2001

37

Consumer perceptions of brand architecture in financial services

de Chernatony, Leslie, Devlin, James F., McKechnie, Sally

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 201 KB

english, 2008

38

Who's who in brand communities – and why?

de Chernatony, Leslie, Ouwersloot, Hans, Odekerken‐Schröder, Gaby

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 215 KB

english, 2008

39

Consumers’ self-congruence with a “Liked” brand

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 670 KB

english, 2017

40

Expert practitioners' views on roles of brands: implications for marketing communications

De Chernatony, Leslie, Riley, Francesca Dall'Olmo

Journal:

Journal of Marketing Communications

Year:

1998

Language:

english

File:

PDF, 1018 KB

english, 1998

41

Added value: its nature, roles and sustainability

Chernatony, Leslie de, Harris, Fiona, Riley, Francesca Dall’Olmo

Journal:

European Journal of Marketing

Year:

2000

Language:

english

File:

PDF, 157 KB

english, 2000

42

Experts' Views About Defining Services Brands and the Principles of Services Branding

Leslie de Chernatony, Francesca Dall'Olmo Riley

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 115 KB

english, 1999

43

Building bank brands: How leadership behavior influences employee commitment

Elaine Wallace, Leslie de Chernatony, Isabel Buil

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 228 KB

english, 2013

44

Assessing the six‐station corporate identity model: a polymorphic model

Suvatjis, Jean, de Chernatony, Leslie, Halikias, John

Journal:

Journal of Product & Brand Management

Year:

2012

Language:

english

File:

PDF, 216 KB

english, 2012

45

International branding: demand– or supply‐driven opportunity?

de Chernatony, Leslie, Halliburton, Chris, Bernath, Ratna

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 55 KB

english, 1995

46

Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Vallaster, Christine, de Chernatony, Leslie

Journal:

Journal of Marketing Management

Year:

2005

Language:

english

File:

PDF, 260 KB

english, 2005

47

A Cross Cultural Analysis of Factors Affecting Re-Purchase Intentions for Generic Grocerty Products

McEnally, Martha R, Williamson, Nicholas C, de Chernatony, Leslie

Journal:

Journal of International Consumer Marketing

Year:

1991

Language:

english

File:

PDF, 3.38 MB

english, 1991

48

Competitive positioning strategies mirroring sellers’ and buyers’ perceptions?

Chernatony, Leslie De, Daniels, Kevin, Johnson, Gerry

Journal:

Journal of Strategic Marketing

Year:

1994

Language:

english

File:

PDF, 1.33 MB

english, 1994

49

Effect of brand extension strategies on brand image

Martinez, Eva, Polo, Yolanda, de Chernatony, Leslie

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 294 KB

english, 2008

50

Facebook ‘friendship’ and brand advocacy

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 186 KB

english, 2012

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